Authoritative content tends to have long-term value. It continues to attract organic traffic and generate leads even months or years after its initial publication, providing an ongoing return on investment.
High-quality, authoritative content on specific topics helps a website rank higher in search engine results pages (SERPs). This leads to increased organic traffic and visibility, as search engines consider authoritative content more relevant to users' queries. One of the best SEO apps for Shopify stores available.
Building topical authority establishes a brand as a trusted source of information in its industry or niche. This credibility can lead to higher trust levels among customers and potential clients, which can result in increased conversions and customer loyalty.
Businesses with strong topical authority are often viewed as industry leaders. This can provide a competitive advantage by helping a business stand out from competitors, attract more customers, and secure partnerships or collaborations.
Authoritative content tends to get shared more widely on social media and other platforms. This can expand the reach of your content and increase brand visibility, potentially attracting a larger audience.
Topical authority helps position key individuals within your business as industry experts or thought leaders. This can lead to speaking opportunities, media coverage, and increased networking possibilities.
In 2012 I jumped into the digital space with both feet and learned how to swim by jumping in the deep end. By 2015 I was on the founding team of ButcherBox and by 2018 I was the President of SmoothieBox. During that time I became HubSpot Certified and learned content in front of a live studio audience.
I grew frustrated building, training and managing effective content teams. It always felt like a necessary evil, a box we were checking off to make sure we covered our bases.
I started testing with Chat GPT in late 2022. I built a test/demo store, uploaded real products and I developed a content strategy. Although the work was tedious, it was surprisingly effective.
ContentX is built using the results from the most effective tests, prompts, and SEO tactics. The beauty is in how simple it is to use and incredible low time impact and oversight is needed. Install and increase free organic search traffic over time.
Don’t miss another day of easy gains & low hanging fruit.